1. ABM: Account Based marketing
2. Ad: Advertising
3. AIM: Alternative Investment Market
4. B2B: Business to Business
5. BDI: Brand Development Index
6. BEP: Break Even Point
7. BI: Business Intelligence
8. CDI: Category Development Index
9. CLS: Costumer Location System
10. CLV: Customer Lifetime Value
11. CMS: Content Management System
12. CPC: Cost Per Click
13. CPL: Cost Per Lead
14. CPS: Cost Per Sale
15. CR: Concession Rate
16. CRM: Content Relationship Management
17. CRM: Customer Relationship Management
18. CTR: Click through rate
19. DM: Digital Marketing
20. DM: Direct Mail
21. DRA: Direct Response Advertising
22. eCommerce: Electronic Commerce
23. EM: Email
24. EOQ: Economic Order quality.
25. F500: Fortune 500
26. FDI: Foreign Direct Investment
27. GRS: Gross rating Point
28. IDRA: Industries Development and Regulation Act
29. IMF: International Monetary Fund
30. LTV: Life Time Value
31. MAA: Marketing Authorization Application
32. MAP: Marketing Automation Platform
33. MKT: Marketing
34. MLM: Multi Level Marketing
35. MR: Market Research
36. MS: Market Share
37. MS: Market Surveillance
38. NPD: New Product Development
39. PAN: Permanent Account Number
40. POP: Point of Purchase Display
41. POS: Point of Sale Display
42. PPA: Pay Per Action
43. PPC: Pay Per Click
44. PPI: Pay Per Impression
45. PPL: Pay Per Lead
46. R&D: Research and Development
47. ROI: Return on Investment
48. ROMI: Return on Marketing Investment
49. RPM: Resale Price Maintenance
50. SE: Search Engine
51. SEM: Search Engine Marketing
52. SEO: Search Engine Optimization
53. SERP: Search Engine Results Page
54. SFA: Sales Force Automation
55. SMM: Social Media Marketing
56. SMO: Social Media Optimization
57. TAP: Targeted account programs
58. TMV: True Market Value
59. UPC: Universal Product Code
60. UX: User Experience
61. VAT: Value Added Tax
62. WOMM: Word of Mouth Marketing
Courtesy-www.iaspapper.org.in
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