Facebook May Have Over 100 Million Fake
Accounts Globally
Social
networking site Facebook said the website may have over 100 million 'duplicate'
accounts, and their percentage being higher in developing markets such as
India, besides 5 to 15 million 'undesirable' accounts registered with it
worldwide, as per company's estimations.
"There
may be individuals who maintain one or more Facebook accounts in violation of
our terms of service. We estimate, for example, that 'duplicate' accounts which
an account that a user maintains in addition to his or her principal account,
may have represented between 4.3 percent and 7.9 percent of our worldwide
Monthly Active Users in 2013," Facebook said in the SEC filing.
According
to the latest quarterly report, Facebook said the percentage of duplicate or
false accounts is higher in developing markets such as India and Turkey.
As of
March 31, 2014, the site had 1.28 billion MAUs, an increase of 15 percent from
last March 31. Users in India and Brazil represented key sources of growth in
the first quarter of 2014 relative to the same period in 2013, the filing with
SEC said.
"In
2013, for example, we estimate user-misclassified accounts may have represented
between approximately 0.8 percent and 2.1 percent of our worldwide MAUs and
undesirable accounts may have represented between approximately 0.4 percent and
1.2 percent of our worldwide MAUs," it further said.
User-misclassified
accounts are the profiles created by users for a business, organization, or
non-human entity such as a pet while undesirable accounts, are user profiles
that are intended to be used for purposes that violate terms of service, such
as spamming.
Facebook
further said the estimations of duplicate or false accounts 'may not'
accurately represent the actual number of such accounts and the social website
is continually seeking to improve ability to identify duplicate or false
accounts and estimate the total number of such accounts, and such estimates may
change due to improvements or changes in its methodology.
Worldwide
mobile MAUs increased 34 percent to 1.01 billion as of March 31, 2014 from 751
million as of March 31, 2013.
In all
regions, an increasing number of MAUs are accessing Facebook through mobile
devices, with users in India, Brazil, and the United States representing key
sources of mobile MAU growth over the first quarter of 2014, as compared to the
same period in 2013.
Worldwide
Daily Active Users increased 21 percent to 802 million on average during March
2014 from 665 million during March 2013 due to growth across major markets
including Brazil, India, and the United States.
Overall
growth in DAUs was driven largely by increased mobile usage of Facebook.
The
number of DAUs accessing Facebook on personal computers decreased in March 2014
compared to the same period in 2013, Facebook further said.
Source : PTI
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